May 19, 2026
Modi pitches India to Norwegian investors
Svein Tore Holsether, the CEO of Norway’s Yara, a world-leading producer of fertilisers, spoke about regulatory difficulties and “ground-level challenges” faced by his firm in India. Yara has had a presence in India for 15 years and acquired a fertiliser production plant at Babrala in Uttar Pradesh from Tata Chemicals in 2018, marking the first FDI in India’s fertiliser sector.
Responding to a question from Støre on changes needed to accelerate progress in India, Holsether highlighted “improving the ease of doing business within crop nutrition by streamlining the fertiliser registration timelines in India [and] faster approvals,” and “some ground-level challenges…creating uncertainty around our business growth in Uttar Pradesh.”
Other links:
PM Modi pitches India to Norwegian investors; highlights taxation reforms, ease of doing business:
Address ‘ground level challenges’, ease regulatory frameworks: Norwegian businesses tell Modi:
