From insights to action
As the global food demand grows, farmers face the urgent task of producing more, improving quality, and adopting more sustainable practices. To achieve this, they require high-quality data and innovative tools that can turn insights into action. This is where digital farming steps in. From tools that simply connect farmers to the right fertilizers, to precision-agriculture technologies that deliver actionable data – digital solutions can optimize almost every aspect of agricultural production.
Where digital farming meets regenerative agriculture
At Yara, we believe regenerative agriculture – sustainable farming practices that positively impact nature and climate – is essential for success. Therefore, our customizable digital solutions enable the entire food value chain to benefit from these practices, for both large- and small-scale farmers across Asia, Africa, the Americas, and Europe. Drawing on over 100+ years of crop nutrition experience and understanding of farmers’ needs, these solutions aim to optimize climate smart farming practices worldwide.
A digital ecosystem tailored to diverse farming needs
Yara India Technology Centre (Yara ITC), also known as Yara Digital Farming India, was established in 2019 in Bengaluru, India, as a dedicated Global Capability Centre. Yara ITC plays a pivotal role in building specialist digital and technology teams that support different business units across Yara. As a Digital Hub, Yara ITC accelerates the organisations digital transformation journey by enabling teams to rapidly hire or build critical digital talent, capabilities, and future-ready skills. The centre serves as a key internal hub of digital expertise and knowledge, supporting Yara’s digital enablement—today and into the future.
Digital Solutions available in India
Yara FarmCare
Mobile app that equips farmers with precise tools, online fertilizer ordering, farm measurement, and more
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YaraConnect
Mobile app for retailers to connect with Yara, establishing loyalty in smallholder farmers’ ecosystems
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