About Yara Crop Nutrition Centres (YCNCs)
In 2019, Yara Crop Nutrition Centres (YCNCs) were established to play a more integral role in the lives of India’s farmers and agripreneur retailers. YCNCs serve as agricultural retail centres, providing an array of agri-inputs and services to farmers. These interventions are present right from the start of the crop cycle to the post-harvest phase.
Supporting Farmers and Retailers
YCNCs also support small agri-input retailers by connecting them with farmers using Yara products. The Centres act as pivotal hubs for a variety of services, including soil analysis and agronomy workshops. The support extends to women as well, leading to a strong female presence across Yara-branded retail businesses.
> 1.5 Mn
farmers benefited
1150 outlets
across 17 states
6500 villages
Impacted covering 3.8 million acres of cultivable land
Expert Guidance
Each YCNC is supported by a Yara agronomist who assists local farmers and retailers with their questions and needs. These agronomists are equipped with years of experience and domain knowledge which enables farmers to inculcate better farming practices.
Learning through Experience
Every facet of these centres focuses on making farmers self-empowered through experience. For instance, YCNCs host practical demonstrations for farmers, promoting hands-on learning. These activities also foster market connections, facilitating interactions between farmers and major buyers. Apart from this, Yara Capacity Building Programme informs agri-preneur retailers about how YCNCs can improve the growth of their businesses.
Comprehensive Product Range
Beyond Yara's product offerings, YCNCs feature a selection of other agricultural essentials. These include pesticides, seeds, drip irrigation systems, and farming tools, sourced from both esteemed Indian and international companies. These products are available at competitive prices, aiming to lower the cost of inputs for farmers and ensure access to authentic products.
For Enquiries
Get in touch with our team here.
Anuj Sharma
Lead - Strategic Initiatives
