Yara India Signs MoU with Dr. Bhimrao Ambedkar University for Farmer-Centric Radio Awareness Initiative 2.0

Yara India, a subsidiary of Yara International and the world's leading crop nutrition company, has signed a Memorandum of Understanding (MoU) with Dr. Bhimrao Ambedkar University, Agra, under the aegis of the Ministry of Chemicals and Fertilisers, Govt of India. The collaboration aims to launch a comprehensive farmer awareness program focused on the balanced use of fertilisers, crop nutrition management, soil health, and sustainable farming practices. Through this initiative, Yara and the University seek to educate and empower the farming community via a series of dedicated radio broadcasts on the University’s community radio station.

The twelve-month program, commencing in September 2025 and running through August 2026, will feature 180 episodes, each 30 minutes in length, broadcast on University Community Radio (UCR) 90.4 AGRA KI AWAZ. The content will include scientific talks, interviews, panel discussions, success stories of progressive farmers, and outreach segments, all designed to provide valuable information on balanced fertilizer use and good agricultural practices. To ensure maximum reach, all broadcasts will be delivered in Hindi.

"Beyond delivering quality products, we are investing in empowering farmers with critical knowledge through this awareness program. This initiative will directly contribute to enhanced productivity, improved livelihoods, and the long-term well-being of the farming community."

Mr. Sanjiv Kanwar, Managing Director, Yara South Asia said

Dr. Bhimrao Ambedkar University, Agra, an esteemed educational institution known for its research and development in agriculture, will leverage its expertise to design and broadcast the radio content.
Mr Ajay Mishra (P.C.S), Registrar, Dr. Bhimrao Ambedkar University, Agra, added, "This collaboration will allow us to reach a wider audience of farmers and provide them with the knowledge they need to optimize their agricultural practices and improve their livelihoods."

In addition to the radio broadcasts, the partnership will include a minimum of 10 outreach programs, allowing for direct engagement with farmers. The University Community Radio will also upload these sessions to its YouTube channel (https://www.youtube.com/@90.4agrakiawaz) for broader accessibility.

About Yara India
Yara is the world’s leading fertiliser company and provider of environmental solutions. Yara India is a wholly owned subsidiary of Yara International ASA. The company set up its operations in 2011, in Maharashtra, focusing on specialty products. In 2018, Yara India acquired Tata Chemicals 1.20 million MT urea facility in Babrala, making it India’s first and highest stand-alone foreign direct investment in the fertiliser sector. The company has established a strong footprint, forging deep relationships with Indian farming community through its farmer centric approach enhancing productivity with new generation crop nutrition offerings.

Yara works closely with farmers to promote the use of balanced crop nutrition solutions through Yara branded retail outlets called Yara Crop Nutrition Centre (YCNC) and the FPO initiative resulting in enhanced yield and quality of output. The YCNCs have benefited over 1.2 million farmers across 1500 outlets in 17 states and 1 Union territory of India.  Yara India digitally connects with 5.5 million farmers across India and provide service to 218 FPOs touching over 150 thousand farmers. In 2019, Yara India Technology Centre (Yara ITC) was established to address Yara's technology demands and drive agile transformation. Being one of three Global Digital Hubs, Yara ITC plays a pivotal role in developing digital solutions.

Dr. Bhimrao Ambedkar University
The foundation of Dr Bhimrao Ambedkar University (originally known as Agra University) was laid on the 1st of July, 1927, as a result of hectic efforts of a band of enthusiastic educationists like Rev. Canon A.W. Davis, Munshi Narain Prasad Asthana, Dr L.P. Mathur, Lala Dewan Chand, Rai Bahadur Anand Swaroop and Dr Brajendra Swaroop. Original jurisdiction of University extended over United Provinces of Agra, Central India and Rajputana with 14 affiliated colleges and 2530 students of which, 1475 students belonged to United Provinces. Initially, there were only four faculties in the University viz. Arts, Sciences, Commerce and Law. Faculties of Medicine (1936), Agriculture (1938), Home Science (1980), Basic Sciences (1981), Fine Arts (1982) and Management (1994) were added subsequently.