The world eats what I grow, but only the soil knows what I endure. This bond makes me the true Matti Ka Rakhwala

My name is Ramesh, Tomato is a unique crop—versatile, in demand, and consumed in almost every household throughout the year. Whether it is for daily cooking, processing, or value-added products, tomatoes remain an essential part of our food system. Yet, every farmer knows one major challenge: frequent and unpredictable price fluctuations. Sometimes the market offers a good price, and sometimes the rates drop so low that even harvesting seems pointless.

But as a farmer, I believe one thing should never fluctuate — the quality of nutrition we provide to our soil. Because when the soil is healthy and well-nourished, it rewards us with strong, disease-resistant plants and high-quality produce. Even if market prices fall temporarily, quality tomatoes can be stored or processed and later sold when the prices rise, ensuring that our hard work never goes to waste.

To maintain this consistency, I rely on Yara’s Balanced Nutrition concept. It is not just a fertilizer program; it is a scientific approach designed to give crops the precise nutrients they need at every growth stage. This balance ensures better yield, superior quality, longer shelf life, and ultimately, better market value. At the same time, it keeps the soil alive, fertile, and productive — something that every responsible farmer wishes for.

For me, farming is not just about today’s profit. It is about building a legacy. I want my farmland to remain rich, healthy, and full of life for decades to come. I want my future generations to inherit soil that is fertile enough to grow any crop they choose — whether it is the traditional crops we grow today or new crops that the market demands tomorrow.

By adopting balanced nutrition now, we are protecting the strength of our soil for the future. We are building a sustainable farming system that ensures stability even in fluctuating markets. And most importantly, we are safeguarding the prosperity of the generations who will walk this land after us.

Balanced nutrition is not just an agricultural practice — it is a commitment to the health of the soil, the success of our farm, and the future of our family. With this I became Matti Ka Rakhwala.