YaraConnect is a retailer-facing mobile application that fosters loyalty in the smallholder farming ecosystem by connecting Yara to its extensive network of retailers. & dealers.

The platform thrives on three key pillars: Digital Shop empowers retailers to establish an online shop presence, track sales, and engage with farmers directly; Loyalty & Rewards traces sales distribution channels through Retailer Ordering System(ROS), incentivises commitment through Loyalty Points and rewarding loyalty; Knowledge Hub facilitates supportive communication and expert agricultural advice, transforming retailers into informed advisors, and seamless participation in marketing campaigns.​

App features

Digital Shop

Digital Shop empowers retailers to run their business smarter from one platform. It digitises their physical shop, boosts local online visibility, expands customer reach, and offers a unified dashboard for orders, stock, and sales; driving growth and stronger farmer relationships.

Retailer Ordering System (ROS)

ROS is a fully digitised ordering and fulfilment solution on YaraConnect app. It replaces manual workflows with real-time visibility of dealers, stock, pricing, orders, and fulfilment while rewarding retailers with Loyalty Points on every purchase.

Retailer Loyalty Program

Retailers earn rewards by accumulating Loyalty Points through ROS orders and participation in special marketing campaigns. These points are credited upon purchasing Yara products and can be redeemed for exciting rewards.

Knowledge Hub

The Knowledge Hub (Newsfeed) provides expert guidance on fertilisers, their usage, and marketing campaigns, keeping retailers engaged and informed. It empowers them to become trusted advisors, driving higher sales and stronger loyalty.

What’s our reach?

20 k+

Registered Retailers

8 k+

Transacted Retailers

22

States

8

Languages

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