From 15 Years of Responsible Growth to ‘Achhe Kal Ki Neev’: Yara India Takes Sustainability to Schools
From 15 Years of Responsible Growth to ‘Achhe Kal Ki Neev’: Yara India Takes Sustainability to Schools
National, 14 August 2026: Yara India, world’s leading fertilizer company and provider of environmental solutions, is taking its ‘Achhe Kal Ki Neev’ fruit tree plantation and awareness initiative to government schools across its areas of operation. The initiative builds on Yara India’s 15-year journey in the country, bringing together environmental stewardship, nutrition awareness and community engagement to create meaningful, long-term impact for communities.
The two-day initiative, scheduled for 14–15 August, is being conducted in select government schools located in the rural belts of Yara's areas of operation across Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Uttar Pradesh, Maharashtra, Chhattisgarh, Madhya Pradesh, Bihar, West Bengal, Karnataka, Tamil Nadu, Kerala and Andhra Pradesh. Bringing together students, school management, Yara representatives and local community stakeholders, including farmers, the programme aims to foster environmental awareness through the plantation of fruit-bearing trees and interactive learning sessions. It seeks to help students understand the connection between a healthy environment, nutrition and responsible environmental practices.
Speaking on the initiative, Sanjiv Kanwar, Managing Director, Yara South Asia, said, “Over the past 15 years, our engagement in India has reinforced our belief that meaningful progress is built through sustained action and strong community participation. ‘Achhe Kal Ki Neev’ reflects this philosophy by bringing together environmental responsibility, nutrition awareness and the participation of young minds. By creating greener school environments and encouraging students to engage with these themes, we hope to lay the foundation for healthier, more sustainable communities for generations to come.”
The initiative is creating green spaces within participating school campuses through the plantation of fruit-bearing trees, including Mango, Guava, Ber, Jamun, and Pomegranate. The programme currently includes 1000+ saplings across confirmed locations. As part of Yara India’s broader community engagement and responsible growth efforts, ‘Achhe Kal Ki Neev’ aims to bring sustainability and nutrition conversations closer to young people, encouraging them to become active participants in creating greener and healthier communities while fostering a lasting understanding of environmental stewardship and the importance of investing in future generations.
About Yara
Yara is the world’s leading fertilizer company and provider of environmental solutions. Yara India is a wholly owned subsidiary of Yara International ASA. The company set up its operations in 2011, in Maharashtra, focusing on specialty products. In 2018, Yara India acquired Tata Chemicals 1.20 million MT urea facility in Babrala, making it India’s first and highest stand-alone foreign direct investment in the fertiliser sector. The company has established a strong footprint, forging deep relationships with Indian farming community through its farmer centric approach enhancing productivity with new generation crop nutrition offerings.
Yara works closely with farmers to promote the use of balanced crop nutrition solutions through Yara branded retail outlets called Yara Crop Nutrition Centre (YCNC) and the FPO initiative resulting in enhanced yield and quality of output. The YCNCs have benefited over 1.2 million farmers across 1500 outlets in 17 states and 1 Union territory of India. Yara India digitally connects with 5.5 million farmers across India and provide service to 218 FPOs touching over 150 thousand farmers. In 2019, Yara India Technology Centre (Yara ITC) was established to address Yara's technology demands and drive agile transformation. Being one of three Global Digital Hubs, Yara ITC plays a pivotal role in developing digital solutions.
