National, September 20, 2023:

Yara India knowledge-sharing session with FICCI: Shaping India& agriculture for 2035 Focused on current challenges in the agri sector, new and emerging areas within agribusiness, and deliberate on prospective solutions

National, September 20, 2023: Yara India, a subsidiary of Yara International and a global
leader in crop nutrition, partnered with the Federation of Indian Chambers of Commerce and
Industry (FICCI) to host a knowledge-sharing session titled "Harnessing Agriculture’s Potential –
2035, with a focus on the last mile." This insightful event took place on September 19th, 2023,
at the FICCI Federation House in New Delhi.
The primary aim of this knowledge-sharing session was to address the challenges faced by
stakeholders across the agricultural value chain while also exploring the promising opportunities
that lie ahead in this sector.
Yara India has consistently been at the forefront of promoting agricultural growth through
technological innovation, community development, environmental sustainability, and the delivery
of real-time agricultural solutions. Distinguished industry experts and thought leaders,
representing agricultural think tanks, public sector partners, and value chain collaborators,
graced the session. The discussions centered on the prevailing challenges within the sector,emerging areas in agribusiness, and potential solutions.

The event featured two engaging sessions and panel discussions, with a key focus on ‘Vision
for the Agribusiness Sector for India @2035, Overview of the Challenges and
Opportunities for stakeholders in the Agri value chain, Key challenges and
Transformative opportunities in the sector and how can value chain partners play a role’.

Sanjiv Kanwar, Managing Director, Yara South Asia,said, “The agri-channels who have been in this space for over 50 years are the original start-ups of Indian Agriculture- they believed in the future of Indian agriculture and committed themselves to making India self-sufficient by serving farmers with right agri inputs and technology support. Channel partners have to be recognized for providing the last Mile connectivity from lab to land. Their contributio to the nation's agricultural growth has been highly appreciable. They ensured timely delivery of essential agri inputs to the farmers. Through this knowledge sharing session, I would like to congratulate all the channel partners for their commitment and consistency in serving the rural India for over the past 5 decades. They have conducted business with a strong sense of purpose serving farmers through the thick and thin over several years to become successful and profit making!”

Mr. Samuel Praveen Kumar, Joint Secretary, Ministry of Agriculture and Farmers Welfare,Government of India

said, “Governments have implemented schemes for agricultural infrastructure that will transform the agriculture sector by addressing inefficiencies in the supply chain”.Other notable speakers at the event included Shri Arvind Chaudhary, Director General,Fertilizer
Association of India who emphasized the importance of balanced use of fertilizers, Shri Deepak Verma, Domain Lead – Agriculture, ONDC who spoke about creating an integrated online experience for the farmer and Mr. Hemendra Mathur, Chairman, FICCI Taskforce on Startups and Co-Founder, Think Ag who emphasized on role of technology in being a successful channel partner in the years to come.

About Yara India:

Yara has been operating in India for more than two decades, since it began working with Indian growers to relook at the nutrition of their crops, in order to improve on yields and quality.  In 2011, Yara setup its own operations in the state of Maharashtra.  On 12 January 2018, Yara successfully acquired Tata Chemicals’ urea business relating to the company’s Babrala plant in Uttar Pradesh.  It was India’s first foreign direct investment in the highly regulated urea sector.  With this acquisition, Yara gained a significant position in northern India, with access to a strong network of 650-700 dealers and enhanced crop nutrition solutions to farmers in North India. Today, Yara India has a pan-India presence.  It is working closely with Indian farmers to fulfil the company’s mission to responsibly feed the world and protect the planet.