Through digital integration, Yara India brings clarity

How is collaboration within and across organizations helping advance sustainability and inclusivity goals?

Collaboration is a core operating principle for Yara India, crucial for advancing our sustainability and inclusivity goals. Internally, cross-functional committees ensure our agenda is relevant and strategic. Employee engagement platforms foster open communication, promoting an inclusive workplace culture.Externally, we engage with government bodies and industry associations namely CII, FICCI, NBAI, FAI to shape policies and promote industry-wide sustainable practices in agriculture. This collaboration helps foster a supportive environment for innovation and responsible resource management. For environmental stewardship, we partner with suppliers and customers to share best practices in water management and resource efficiency. Our efforts to combat counterfeit products also involve collaboration with retailers, distributors, and regulatory authorities to ensure market integrity. Crucially, our partnerships with FPOs, including women-led groups, and local communities are vital for inclusive growth. Through these collaborations, we empower farmers with knowledge, sustainable practices, and market access, addressing challenges like soil degradation and limited resources.

How can digital tools and technology amplify engagement among younger stakeholders in sustainability programs?

Digital tools and technology are pivotal in amplifying engagement among younger stakeholders in sustainability programs by making information accessible, interactive, and relevant. Digital platforms like the FarmCare app give farmers real-time insights, weather updates, and agronomic guidance, aligning with the digital convenience younger generations expect. Yara also uses platforms such as Facebook Live, WhatsApp, Insta Reels, and YouTube for expert discussions, peer learning, and inspirational storytelling. Programs like the Yara RegAg Academy and leadership courses use digital modules designed for youth and women entrepreneurs. QR code traceability further enhances transparency and trust, directly engaging tech-savvy individuals in understanding product integrity and sustainable supply chains.

Read more: Business Standard